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| Influence: Science and Practice |
| by: Robert B. Cialdini |
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| Synopsis Over a quarter million copies sold! How does this information make you feel about the book? If, even for a moment, you thought that a proven and popular book might be the one you were interested in, you may have been persuaded by a potent principle of influence-in this case, the principle of social proof. Have you ever found yourself saying "yes" to a telemarketer or to a child selling candy and then wonder why you have just agreed to subscribe to a magazine that you really arent interested in or to buy a candy bar that you really dont want? In this revised, updated, and expanded book, not only will you find out what techniques were used to get you to say yes, but you will also learn some worthwhile ways to defend yourself from future requests. |
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| Who Moved My Cheese: An Amazing Way To Deal With Change In Your Work And In Your Life |
| by: Spencer Johnson |
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| Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese and the role it plays in their lives. Who Moved My Cheese? is a parable that takes place in a maze. Four beings live in that maze: Sniff and Scurry are mice--nonanalytical and nonjudgmental, they just want cheese and are willing to do whatever it takes to get it. Hem and Haw are "littlepeople," mouse-size humans who have an entirely different relationship with cheese. It's not just sustenance to them; it's their self-image. Their lives and belief systems are built around the cheese they've found. Most of us reading the story will see the cheese as something related to our livelihoods--our jobs, our career paths, the industries we work in--although it can stand for anything, from health to relationships. The point of the story is that we have to be alert to changes in the cheese, and be prepared to go running off in search of new sources of cheese when the cheese we have runs out. |
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| How to Win Friends and Influence People |
| by: Dale Carnegie |
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| This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. --Joan Price |
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| The Greatest Salesman in the World |
| by: Og Mandino, George |
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| The Greatest Salesman in the World is a tiny book, and it is a treasure. First published in 1968, Og Mandino's classic remains an invaluable guide to a philosophy of salesmanship. Mandino's clear, simple writing style supports his purpose: to make the principles of sales known to a wide audience. A parable set in the time just prior to Christianity, The Greatest Salesman in the World weaves mythology with spirituality into a much needed message of inspiration in this culture of self-promotion. Mandino believes that to be a good salesperson, you must believe in yourself and the work you are doing. It is a simple but profound spiritual philosophy about how to succeed in the world's marketplace, easily understood and easy to take to heart. --Jodie Buller |
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| The Greatest Secret in the World |
| by: Og Mandino, Martha Pottenger |
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| "The Greatest Secret in the World" teaches listeners how to put into action the 10 ancient scrolls for success from "The Greatest Salesman in the world". |
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| The Greatest Miracle in the World |
| by: Og Mandino |
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| In this moving message of hope and inspiration, Mandino shares the story of amysterious friend who reveals ageless wisdom and knowledge. |
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| Fish! A Remarkable Way to Boost Morale and Improve Results |
| by: Stephen C. Lundin, Harry Paul, John Christensen |
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| Here's another management parable that draws its lesson from an unlikely source--this time it's the fun-loving fishmongers at Seattle's Pike Place Market. In Fish! the heroine, Mary Jane Ramirez, recently widowed and mother of two, is asked to engineer a turnaround of her company's troubled operations department, a group that authors Stephen Lundin, Harry Paul, and John Christensen describe as a "toxic energy dump." Most reasonable heads would cut their losses and move on. Why bother with this bunch of losers? But the authors don't make it so easy for Mary Jane. Instead, she's left to sort out this mess with the help of head fishmonger Lonnie. Based on a bestselling corporate education video, Fish! aims to help employees find their way to a fun and happy workplace. While some may find the story line and prescriptions--such as "Choose Your Attitude," "Make Their Day," and "Be Present"--downright corny, others will find a good dose of worthwhile motivational management techniques. If you loved Who Moved My Cheese? then you'll find much to like here. And don't worry about Mary Jane and kids. Fish! has a happy ending for everyone. --Harry C. Edwards |
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| Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not! |
| by: Robert T. Kiyosaki, Sharon L. Lechter |
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| Personal-finance author and lecturer Robert Kiyosaki developed his unique economic perspective through exposure to a pair of disparate influences: his own highly educated but fiscally unstable father, and the multimillionaire eighth-grade dropout father of his closest friend. The lifelong monetary problems experienced by his "poor dad" (whose weekly paychecks, while respectable, were never quite sufficient to meet family needs) pounded home the counterpoint communicated by his "rich dad" (that "the poor and the middle class work for money," but "the rich have money work for them"). Taking that message to heart, Kiyosaki was able to retire at 47. Rich Dad, Poor Dad, written with consultant and CPA Sharon L. Lechter, lays out his the philosophy behind his relationship with money. Although Kiyosaki can take a frustratingly long time to make his points, his book nonetheless compellingly advocates for the type of "financial literacy" that's never taught in schools. Based on the principle that income-generating assets always provide healthier bottom-line results than even the best of traditional jobs, it explains how those assets might be acquired so that the jobs can eventually be shed. --Howard Rothman |
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| Unlimited Power: The New Science of Personal Achievement |
| by: Anthony Robbins |
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| Unlimited Power is a revolutionary fitness book for the mind. It will show you, step by step, how to perform at your peak while gaining emotional and financial freedom, attaining leadership and self-confidence, and winning the cooperation of others. It will give you the knowledge and the courage to remake yourself and your world. Unlimited Power is a guidebook to superior performance in an age of success. |
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| The E-Myth Revisted: Why Most Small Businesses Don't Work and What to Do About It |
| by: Michael E. Gerber |
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| In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business--from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way. |
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| The Prayer of Jabez: Breaking Through to the Blessed Life |
| by: Bruce Wilkinson |
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| Dr. Bruce Wilkinson, president of Walk Thru the Bible Ministries, takes readers to 1 Chronicles 4:10 to discover how they can release God's miraculous power and experience the blessings God longs to give each of us. The life of Jabez, one of the Bible's most overlooked heroes of the faith, bursts from unbroken pages of genealogies in an audacious, four-part prayer that brings him an extraordinary measure of divine favor, anointing, and protection. Readers who commit to offering the same prayer on a regular basis will find themselves extravagantly blessed by God, and agents of His miraculous power, in everyday life. |
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| It's Not the Big That Eat the Small...It's the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business |
| by: Jason Jennings, Laurence Haughton |
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| What do successful companies master that other ventures cannot? They are ready to face the 21st-century economy with an ability to adjust to change and a constant concern with providing first-rate customer service. To find these companies, the authors traveled around the world to learn these secrets from such winning firms as H&M clothing stores, Charles Schwab, Hotmail and Telepizza. Among the smart strategies are spotting trends, testing products and getting to market quickly. The authors offer lots of tips, interspersed with anecdotes about both successful and failing companies. |
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| Gifted Hands |
| by: Ben Carson, Cecil Murphey |
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| The inspiring story of Ben Carson, M.D. takes readers into the life of an inner-city youngster who rose above his circumstances to become director of pediatric neurosurgery at Johns Hopkins University Hospital. |
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| Think Big |
| by: Ben Carson, Cecil Murphey |
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| After telling the story of how he overcame an inner-city background to become a world renowned neurosurgeon (Gifted Hands), Dr. Ben Carson now gives an inspirational look at the philosophy of life that helped him meet life's obstacles and leap over them. |
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| The Digital Paper Trail: In Real Estate Transactions |
| by: Oliver E. Frascona, Katherine E. Reese |
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| Reviewer: Charlie Roth from Colorado Springs, CO. USA IF YOU ARE A PERSON THAT EARNS THEIR LIVING AS A RESIDENTIAL REAL ESTATE PROFESSIONAL, YOU NEED THIS BOOK! PERIOD! It is a wealth of information which includes sample letters to clients, forms, clauses, etc |
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| PASSION PROFIT POWER |
| by: Marshall Sylver |
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| A self-made millionaire's philosophy shows readers through lessons and exercises how to quit smoking, become permanently slender, increase passion levels, create relationships that last, and attain the highest goals. |
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| Cell Phones: Invisible Hazards in the Wireless Age: An Insider's Alarming Discoveries about Cancer and Genetic Damage |
| by: Martin Schram, George Louis Carlo |
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| Here is a gripping narrative of scientific detection that chronicles an unprecedented journey of discovery by Dr. George Carlo into the impact of cell phones on human health. This book is a clarion call sounding the message that consumers need not allow themselves to become guinea pigs for new technologies whose long-term health effects are unknown. It is essential reading for the 90,000,000 Americans currently using wireless phones, and the millions who may begin using them in the future. In 1993, as news reports appeared of people using cell phones who'd also developed brain tumors, Carlo was hired by the cell-phone industry to affirm the safety of its product. He soon learned there was little research into whether these phones could impair human health, and no consensus among scientists on the question. Carlo's own research intensified his concern, especially the startling discovery that human blood cells could be damaged by the radiation emitted from a cell phone. He made urgent recommendations to the industry, including a plea that cell phones not be marketed to children. Yet, phones emblazoned with cartoon characters soon hit the market. In 1999, the industry quit funding the independent research directed by Carlo, investigated his private life, and began a whispering campaign that sought to discredit him. Appalled but undeterred, he has now brought his case to the public in a powerful assessment of the dangers posed by wireless phones-with safeguards readers can use to protect themselves-that is destined to be placed alongside such classics as Silent Spring, Microbe Hunters, and The Coming Plague. |
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| Customers For Life: How to Turn That One-Time Buyer Into a Lifetime Customer |
| by: Carl Sewell, Paul B. Brown |
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| In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. |
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| Seven Habits of Highly Effective People |
| by: Stephen R. Covey |
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| In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, honesty, and human dignity -- principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates. |
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| First Things First: To Live, to Love, to Learn, to Leave a Legacy |
| by: Stephen R. Covey, A. Roger Merrill, Rebecca Merrill |
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| I'm getting more done in less time, but where are the rich relationships, the inner peace, the balance, the confidence that I'm doing what matters most and doing it well? Does this nagging question haunt you, even when you feel you are being your most efficient? If so, First Things First can help you understand why so often our first things aren't first. Rather than offering you another clock, First Things First provides you with a compass, because where you're headed is more important than how fast you're going. |
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| Clear Your Clutter With Feng Shui |
| by: Karen Kingston |
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| Clutter is stuck energy that has far-reaching effects. Karen explains how dull, stagnant frequencies collect around clutter, clogging the flow of energy in your home and causing you to feel stuck in your life. Karen guides you through the process, incorporating Feng Shui teachings and ancient wisdom. |
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| The Richest Man in Babylon |
| by: George S. Clason |
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| The inspiring multi-million-copy bestselling classic. The simple secrets for achieving personal wealth. Read by millions, this timeless book holds the key to success-in the secrets of the ancients. Based on the famous "Babylonian principles," it's been hailed as the greatest of all inspirational works on the subject of thrift and financial planning. The simple solution for a strong financial future. This celebrated bestseller offers an understanding of-and a solution to-personal money problems. This is the original classic that reveals the secrets to acquiring money, keeping money, and making money earn more money. Simply put: the original money-management favorite is still the best! |
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| The Millionaire Next Door: The Surprising Secrets of America's Wealthy |
| by: Thomas J. Stanley, William D. Danko |
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| The incredible national bestseller that is changing people's lives -- and increasing their net worth! CAN YOU SPOT THE MILLIONAIRE NEXT DOOR? Who are the rich in this country? What do they do? Where do they shop? What do they drive? How do they invest? Where did their ancestors come from? How did they get rich? Can I ever become one of them? Get the answers in The Millionaire Next Door, the never-before-told story about wealth in America. You'll be surprised at what you find out.... |
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| The Millionaire Mind Paperback |
| by: Thomas Stanley |
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| After its first publication, Dr. Thomas J. Stanley's second best-seller The Millionaire Mind spent over four months on the New York Times best-seller list, rising to position #2, and has sold over half a million copies. Here is the first paperback edition of Stanley's second groundbreaking study of America's wealthy. The Millionaire Mind targets a population of millionaires who have accumulated substantial wealth and live in ways that openly demonstrate their affluence. Exploring the ideas, beliefs, and behaviors that enabled these millionaires to build and maintain their fortunes, Dr. Stanley provides a fascinating look at who America's financial elite are and how they got there. What were their school days like? How did they respond to negative criticism? What are the characteristics of the millionaire's spouse? Is religion an important part of their lives? The author uncovers the surprising answers to these and similar questions, showing readers through concrete examples just what it is that makes the wealthy prosper when others would turn away dejected or beaten. The Millionaire Mind promises to be as transformational as Dr. Stanley's previous best-seller. This book answers universal questions with solid statistical evidence in an approachable and anecdotal style. The number of copies sold of this soon-to-be-classic will surely be in the millions. |
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| Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotiional, Physical and Financial Destiny |
| by: Anthony Robbins |
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| Wake Up and Take Control of Your Life! Anthony Robbins, the nation's leader in the science of peak performance, shows you his most effective strategies and techniques for mastering your emotions, your body, your relationships, your finances, and your life. The acknowledged expert in the psychology of change, Anthony Robbins provides a step-by-step program teaching the fundamental lessons of self-mastery that will enable you to discover your true purpose, take control of your life and harness the forces that shape your destiny. |
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| The Nine American Lifestyles: Who We Are and Where We're Going |
| by: Arnold Mitchell |
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| In Business As in Life, You Don't Get What Your Deserve, You Get What You Negotiate |
| by: Chester L. Karrass |
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| This is a great book not only for enhancing your negotiation skills, but also general everyday management skills. |
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| The Impatient Gardener's Lawn Book |
| by: Jerry Baker |
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| Jerry Baker puts his expert reputation on the line, and on your lawn, to give you the kind of yard you've always dreamed of. Here is a complete step-by-step guide that will save you time, money, and effort, and give you a thicker, healthier lawn. Inside you will find: a state-by-state guide to the best kind of grass and lawn care for your location and climate; how to feed your lawn for the greenest healthiest growth; the right way to weed; how to protect your lawn, plus answers to the most frequently asked lawn care questions, and so much more. |
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| Jerry Baker's Happy, Healthy Houseplants |
| by: Jerry Baker, Erv Zachmann (Illustrator) |
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| Expert advice, practical shortcuts, inspiration and time-tested tips for house plant lovers everywhere--Even the recipe for Grandma Putts' Homemade Plant Food! Jerry Baker has included everything the house planter needs to know including fool-proof tips on growing seeds and young plantings, 14 drinks plants prefer to tap water, the perfect light to grow by, savvy advice on container, herb, and organic gardening, and sure-fire cures for bugs and blotches. |
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| The Unfair Advantage: Practical applications of psychological selling skills (NLP) |
| by: Duane Lakin |
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| The Unfair Advantage is a "workshop-in-a-workbook." It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and marketing. It includes "how-to" ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory-free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England. |
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| Sugar Blues |
| by: William F. Duffy |
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| The classic, bestselling expose+a7 on the dangers of sugar reveals how this commonly ingested ingredient in countless foods is highly addictive and causes a host of medical problems from depression to coronary thrombosis. |
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| It's Not How Good You Are, It's How Good You Want to Be |
| by: Paul Arden |
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| It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. |
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| Good to Great: Why Some Companies Make the Leap... and Others Don't |
| by: Jim Collins |
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| Succeeding Against The Odds |
| by: John H. Johnson |
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| According to Forbes magazine, Johnson is one of the 400 richest Americans. He is CEO of the Johnson Publishing Company, rated among the top 100 African-American-owned businesses. Born into poverty, Johnson was 15 years old when he moved from Arkansas City to Chicago. There he discovered the vast untapped potential of the black consumer marketplace, and in 1942, 24-year-old Johnson created his first magazine, Negro Digest , a phenomenal success soon followed by Ebony and Jet . By expanding into broadcasting, TV production, and cosmetics, Johnson has helped his company maintain a strong balance sheet. He has also held numerous diplomatic posts. Bennett, executive editor of Ebony, helps Johnson present his story within the broader context of post-World War II America. |
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| You Don't Have to be Born Brilliant |
| by: John McGrath |
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| This is the best-seller taking Australia by storm, written by one of our most successful young businessmen who started out in real estate in Sydney. Sub-titled "How to Design a Magnificent Life", it is about changing your attitude, seizing opportunities and turning them to your advantage. |
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| Your Money or Your Life: Transforming Your Relationship With Money and Achieving Financial Independence |
| by: Joe Dominguez, Vicki Robin |
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| Find financial freedom in the new millennium with a new edition of the life-changing national bestseller More than three-quarters of a million people everywhere, from all walks of life, have found the keys to gaining control of their money--and their lives--in this comprehensive and revolutionary book on money management. Considered the bible of the voluntary simplicity movement, Your Money or Your Life is now updated with a new Preface, Index, and Resource list to help you put the program into practice. This simple, nine-step program shows you how to: * get out of debt and develop savings * slow down the work-and-spend treadmill * make values-based decisions about your spending * save the planet while saving money * Over three years on the Business Week bestseller list * Your Money or Your Life made all major bestseller lists in hardcover and paperback, including the New York Times, USA Today, Business Week, Publishers Weekly, and Washington Post |
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| The Power of Focus |
| by: Jack Canfield, Les Hewitt, Mark Victor Hansen |
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| Whether they are corporate professionals, budding entrepreneurs, or they own a home business, most people are looking to achieve more in less time, while earning enough money to live comfortably. This book reveals the proven techniques thousands of people have used to attain all of the money they wanted while living healthy, happy and balanced lives. The Power of Focus, the new blockbuster from the coauthors of the bestselling Chicken Soup for the Soul, is a practical no-nonsense guide that shows readers how to reach their business, personal and financial goals without getting burned out in the process. Canfield, Hansen, and Hewitt have taken the best ideas from their own successful careers (seventy-nine years of combined business expertise), and distilled them into ten powerful focusing principles. The result is a treasury of insights that is enjoyable to read and easy to understand. At the outset, the book identifies the three most important fundamentals for consistent success: developing unusual clarity; understanding that habits determine your future; and using a "no exceptions policy" approach to focus on what you want. Numerous anecdotes and inspiring stories help to reinforce each principle. This is a must-read for business people, sales managers, entrepreneurs, and anyone who is serious about improving their personal awareness. |
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